Eric Lanning appreciates beauty – in music, nature, art and design. After 25 years as a manufacturer’s rep in another industry, it was this passion for creativity that eventually led him to Studio Wise. He wears the hats of business/finance manager and sales director, but can often be found looking through his camera lens capturing the latest product innovation or whatever else is worthy of photographing that day. He has a keen ability to capture beautiful details in his photography that the human eye normally misses. At Studio Wise, he adds a strong business knowledge to keep the lights on, saws running and sanders sanding. Eric is an avid biker logging 100+ miles most summer weeks. He and his family live near downtown Grand Rapids in a 100-year-old lumber baron’s home.